Platinum Listing: Total 6% - 3% Offered to Selling Office & 3% to Listing Office
Preparing to List:
1) Seller Needs Assessment: Either done on initial phone contact or by email
2) Seller Consultation/Pre-List Appointment:
a) Meet at property for hour or so to see house & take measurements
b) Display laptop marketing presentation & discuss fee options
c) Chat about seller assessment & devise plan for marketing & make CMA appt.
3) Top Producer CMA & sign listing paperwork
4) Set up and attend Pre-Sell Home Inspection (Agent pays for this)
5) Set up & attend Home Prep Assessment; make checklist of what needs to be done to get house on the market (improvements, repairs, painting, etc. (Agent pays for this)
6) Set up & attend standard staging consultation using seller’s contents (Agent pays for this)
7) Order Home Warranty (Agent pays for this)
Marketing of Home: What’s Included
1) Lock
2) Yard Sign & brochure
3) Take Digital Photos (25-30) 17) Reproduce Disc’s to leave in House
4) Edit photos & re-size for websites & MLS 18) Create “For
5) MLS posting 19) Create “Do You Know a Buyer” Postcards
6) Order Info Notebook for House 20) Monthly updates from MLS (sold, actives, UC)
7) Post disclosures Online 21) Weekly Website Traffic Updates
8) Make disclosure packets for house 22) Weekly Letter w/Showing Feedback
9) Post to Realtor.com Enhanced Listing 23) Email Seller Weekly Activity/Marketing reports from sites
10) Post on all websites w/pictures 24) Weekly Update Call
11) Color Flyers made for box & inside 25) Plan Date for Broker Open w/Refreshments
12) Email Flyer to Platinum Agents 26) Create Broker Open Flyer & email to all agents in database
13) Email Flyer to all Agents in database 27) 1 Public Open House Day Every 2 Months w/Newspaper Ad
14) Flyer to
Contract to Close: What’s Included
1) Present all Offers
2) Pre-Approval Letter from Lender & Lender Update
3) Contract Negotiations
4) Transaction Management to include: Coordination of signed paperwork to Buyer’s agent, Lender , Title &
HOA;Coordination of appraiser appointment, Inspection appointment & Inspection negotiations, assist all
parties in obtaining repairs or quotes; Order title work & match deadlines, arrange closing time & location,
HOA docs & deadlines & more!
5) Review closing documents & costs
6) Arrange type of proceeds payment w/title company & seller
7) Attend Closing for signing of documents & disbursement of funds
8) Coordinate, Plan & Provide moving out meal for day of moving
OR
Coordinate Plan & Provide ‘Moving Away’ party for sellers & 25 of their friends