Concierge Listing: Total 7% - 3% Offered to Selling Office & 4% to Listing Office
Preparing to List:
1) Seller Needs Assessment: Either done on initial phone contact or by email
2) Seller Consultation/Pre-List Appointment:
a) Meet at property for hour or so to see house & take measurements
b) Display laptop marketing presentation & discuss fee options
c) Chat about seller assessment & devise plan for marketing & make CMA appt.
3) Set up and attend pre-listing appraisal (Agent pays for this)
4) Top Producer CMA & Appraisal Analysis & sign listing paperwork
5) Set up and attend Pre-Sell Home Inspection (Agent pays for this)
6) Set up & attend Home Prep Assessment; make checklist of what needs to be done to get house on the market(improvements, repairs, painting, etc. (Agent pays for this)
7) Set up & attend standard staging consultation using seller’s contents (Agent pays for this)
8) Order Home Warranty (Agent pays for this)
9) Make appt. for Professional Basic Cleaning of House (Agent pays for this)
Marketing of Home: What’s Included
1) Lock Box 16) Order Streaming Video
2) Yard Sign & brochure box 17) Write Script & Film Video at House
3) Take Digital Photos (25-30) 18) Reproduce Disc’s to leave in House
4) Edit photos & re-size for websites & MLS 19) Create “For Sale” business cards for sellers
5) MLS posting 20) Create “Do You Know a Buyer” Postcards
6) Order Info Notebook for House 21) Monthly updates from MLS (sold, actives, UC)
7) Post disclosures Online 22) Weekly Website Traffic Updates
8) Make disclosure packets for house 23) Weekly Letter w/Showing Feedback
9) Post to Realtor.com Enhanced Listing 24) Email Seller Weekly Activity/Marketing reports from sites
10) Post on all websites w/pictures 25) Weekly Update Call
11) Color Flyers made for box & inside 26) Plan Date for Broker Open w/Refreshments
12) Email Flyer to Platinum Agents 27) Create Broker Open Flyer & email to all agents in database
13) Email Flyer to all Agents in database 28) 2 Public Open House Days a Month w/Newspaper Ad
14) Flyer to Ft. Carson, Pete, Shreiver, AFA 29) Rotation Color Ad in Home Magazine
15) Weekly feedback & Broker Suggestions 30) Post on Denver MLS
Contract to Close: What’s Included
1) Present all Offers
2) Pre-Approval Letter from Lender & Lender Update
3) Contract Negotiations
4) Transaction Management to include: Coordination of signed paperwork to Buyer’s agent, Lender , Title & HOA;
Coordination of appraiser appointment, Inspection appointment & Inspection negotiations, assist all parties in obtaining repairs or quotes; Order title work & match deadlines, arrange closing time & location, HOA docs & deadlines & more!
5) Review closing documents & costs
6) Arrange type of proceeds payment w/title company & seller
7) Attend Closing for signing of documents & disbursement of funds
8) Coordinate, Plan & Provide moving out meal for day of moving
OR
Coordinate Plan & Provide ‘Moving Away’ party for sellers & 25 of their friends